Nielsen-Massey Vanilla Sampler Giveaway

Nielsen-Massey vanilla is the creme de la creme of vanilla. I’ve used it in the past and recently received samples of three products, and just like my memories, they are of the utmost and highest quality.

Nielsen-Massey vanilla products are flavorful, intense, smooth, and it’s the vanilla end-all-and-be-all. When I don’t make my own Homemade Vanilla Extract, I love using this vanilla.

“At Nielsen-Massey Vanillas, we’ve been crafting vanilla products for over a century, so we understand that vanilla tastes best when its natural essence is allowed to shine. That’s why in producing our vanilla extracts, we use a proprietary cold extraction process instead of heat extraction.

This process gently extracts vanilla’s essential oils, preserving the more than 300 distinctive flavor compounds present in the beans. By protecting our vanilla from heat, we ensure that even its subtlest flavors survive extraction. Cold extraction is a more delicate, longer process that takes weeks instead of days, but we care too much about producing the finest flavor to risk losing any of the complexity and robustness of the original bean.

Our passion further extends to the bean itself. We examine all our vanilla–bundle by bundle, bean by bean–to ensure each bean meets our high standards. Be assured, if the bean is not premium quality, we will not use it.

We’ve also made the very specific choice to only use beans from the finest growing regions: Madagascar, Mexico and Tahiti. And to showcase the unique flavor profiles of vanillas grown in different regions, we offer origin specific vanilla extracts from Madagascar, Mexico and Tahiti.”

The winner of this giveaway will win the following three items:

Nielsen-Massey Madagascar Bourbon Pure Vanilla Extract, 2-ounces

Taking premium, hand-selected beans cultivated on the Bourbon Island of Madagascar, we use our proprietary cold extraction process to gently draw out and preserve the vanilla’s over 300 flavor compounds. The result is a sweet, creamy, mellow flavor with velvety after-tones, perfect for cooking and baking both sweet and savory dishes. An exceptional “all-purpose” vanilla. One tablespoon of vanilla extract is equivalent to one vanilla bean.

Nielsen-Massey Madagascar Bourbon Pure Vanilla Paste, 4-ounces

We craft our Madagascar Bourbon Pure Vanilla Bean Paste using our famous Madagascar Bourbon Pure Vanilla Extract and real seeds from the vanilla pod. Due to its thick consistency, similar to molasses, this culinary paste enables you to add more delicious vanilla flavor without thinning out your batters or sauces. It’s also ideal for recipes, such as crème brûlée and ice cream, in which you want to add the enticing visual flair of vanilla seeds.

To replace vanilla extract in a recipe, simply measure the same amount of our Madagascar Bourbon Pure Vanilla Bean Paste and add. Or, replace one tablespoon of paste for every one whole vanilla bean.

Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar, 8.5-ounces

Madagascar Bourbon Pure Vanilla Sugar is a flavorful blend of gourmet baker’s sugar and the pinnacle of all vanillas, Madagascar Bourbon Pure Vanilla Extract. Use it in any recipe where vanilla and the sweetness of sugar are desired. Vanilla Sugar is ideal for baked goods such as cookies, cakes, pies and pastries where it can enhance the vanilla flavor, sprinkled in beverages, such as coffee, cocoas or smoothies, or as a sweet topping to pancakes, fruit or cookies.

I am a huge vanilla fan, always use extra, and some of my favorite vanilla-based recipes follow:

Homemade Vanilla Extract – Making your own vanilla saves money, is mindlessly easy, and you can keep the vanilla extract-brewing cycle going by topping off your brewing jar as vanilla is used, and from time to time swapping  out the old beans for new to keep the extract flavorful. The used beans can be placed in a container of sugar for DIY Vanilla Sugar

Homemade Vanilla Extract makes for a thoughtful gift that everyone uses, that costs you very little in terms of money on an ounce-for-ounce, gift-for-gift basis, and is virtually effortless on your part. My kind of gift.

Sugar-Doodle Vanilla Cookies – A new favorite cookie that’s soft, chewy, and combines my love of sugar cookies, snickerdoodles, and vanilla all in one easy small-batch recipe

Baked Vanilla Donuts with Vanilla Glaze – Vanilla is used twice, both in the donuts and in the glaze, and if you’ve never made donuts before they’re extremely easy and fast. The batter can be baked as muffins rather than donuts if you don’t have a donut pan

Puffy Vanilla and Peanut Butter Chip Cookies – These puffy, easy, peanut buttery cookies are intensely vanilla-flavored, just the way I like things

Banana Bread with Vanilla Browned Butter Glaze – I used vanilla four ways, yes four, in this bread. No mixer is required, just one bowl, and it’s my favorite banana bread recipe of all time. It’s the jumping off recipe for all other banana-based bread and cake recipes I make

Caramel and Chocolate Gooey Bars (GF with Vegan adaptation) – I use vanilla twice when making these gooey, rich, easy bars. Full of caramel, chocolate, chewy oats, and vanilla. Keep the napkins handy

Homemade Peanut Butter (vegan, GF) – I add a heavy-handed stream of vanilla extract to my homemade peanut butter, which takes just 5 minutes to make. Homemade peanut butter, like vanilla, is another thing that once you start making it on your own, you’ll wonder why you haven’t been doing this your whole life because it’s so easy and ridiculously good

No-Bake Vanilla Cake Batter Truffles – Vanilla cake batter and vanilla extract are used in these rich and easy truffles, perfect this time of year to make and set out on holiday platters or give as gifts

Spiced Apple and Banana Bundt Cake with Vanilla Caramel Glaze – This is my favorite frosting of all time. It’s caramely, rich, and has an incredible depth of flavor and vanilla plays a starring role in it. The cake is good, but the vanilla-caramel glaze is heavenly

Comment below to enter to win:

1. What’s your favorite way to use vanilla?  Or how would you first use the Neilsen-Massey Vanilla products?

You must leave at least one recipe link (maximum of 3) to you favorite vanilla-based recipe or a recipe you’d like to try that uses vanilla to be entered in the giveaway.

2. For a second entry, Twitter Follow @AverieCooks and and then tweet the following:

Win a Nielsen-Massey Vanilla Sampler in the @AverieCooks @NielsenMassey Giveaway

3. For extra entries and you must leave a separate comment for each (please don’t do these ‘just’ for the giveaway and then unsubscribe or unfollow immediately):

Pinterest Follow Me & Re-Pin Something I Made

Facebook Like Averie Cooks

Subscribe to Email Updates from my blog (upper right hand corner of screen – enter your email address and confirm subscription)

Get the Averie Cooks RSS Feed

Instagram Follow

Stumble Follow & Stumble This

Facebook Like Nielsen-Massey

Twitter Follow Nielsen-Massey

Contest ends Tuesday, December 4, 2012 and winner will be chosen randomly. Open to continental U.S. residents only.


  1. I liked you on Facebook

  2. I followed you on Pinterest and am looking forward to seeing your pins!

  3. Oh dear, from the vanilla user you transformed me into vanilla fan, a huge one! I love to add a teaspoon of good quality vanilla in my tea, oatmeal, cookies.
    How would I first use the Neilsen-Massey Vanilla products? I want to make this cookies with vanilla paste (the recipe doesn’t call for it, but I can smell it in those cookies!):
    And I’ll make more of this cake: with vanilla extract…
    And I’ll make some of those favorite no-bake coconut balls, with vanilla sugar and a little vanilla paste (I love the small brown dots of vanilla that paste gives). Mmmm, I am in Vanilla Land… :)

  4. I’ve had my eye on Joy’s Vanilla Almond Orange Cloud Cookies for quite some time…
    also, when I made this Strawberry Vanilla jam, I just about died and went to heaven! definitely going to be an annual thing I think, with the first farmers’ market strawberries of the season :)

  5. I follow you on Pinterest and frequently pin and re-pin your recipes!

  6. I like you on Facebook!

  7. I subscribe to your emails! your blog is one of my favorites to read every day, and I have made tons of your recipes :)

  8. I am looking forward to trying this vanilla bean cheesecake. I think the paste will be perfect!

    Thanks for the contest! I followed you on pinterest and repinned the challah, which is on my list to make this weekend! I also get your blog by e-mail and like your Facebook page.

  9. I love making vanilla infused maple syrup and then pancakes with a little extra vanilla cinnamon kick! So tasty and perfect for lazy-comfy Sunday mornings. Thanks for the giveaways, love reading your posts!

  10. Love making my own vanilla extract!!!

  11. The boyfriend has been asking me to make these, so it would be my first use of this if I won! :)

  12. I like you on FB

  13. I subscribe

  14. I Get the Averie Cooks RSS Feed

  15. I follow on instagram

  16. I follow them on twitter

  17. I am totally serious. You have the BEST recipes I’ve ever seen.

    Here’s what I would like to try using the amazing vanilla:

  18. Follow on Pinterest and repinned this:

    Pretzel-Peanut-Caramel & Peanut Butter Cookie Dough Truffles (no-bake)

    You have no worries with me unsubscribing to anything of yours. :) We have a lot in common, baking wise.

    Thanks again!

  19. My fav way to use vanilla is in simple ice cream. The best!

  20. I subscribe to your lovely blog via email.

  21. Vanilla is right up there next to chocolate for me! Would luv, luv, luv to try these. I put vanilla in my chocolate smoothies, cookies, fudge, eggnog, tons of things!

  22. This sounds really good:Brown sugar Vanilla pudding…yum!

  23. and I follow your blog through my Google Reader!

  24. I’d use the vanilla in this recipe: Decadent Peanut Butter Chocolate Chip Bars.
    The vanilla really enhances the flavor of these delicious bars.

  25. So simple and delicious – vanilla flan made better with the best vanilla.

  26. I would use the vanilla to make a pound cake, like this one
    and maybe some vanilla ice cream, too!

  27. My family has been very impressed with the vanilla ice cream recipe that came with my Cuisinart ice cream maker. In addition to using twice the suggested vanilla extract, I like to use some ground vanilla beans because I love the look of vanilla bean in my ice cream.

  28. Followed and retweeted!

  29. I am following you on Pinterest and I repinned you old fashioned butter mints recipe!

  30. I am subscribed to email updates from the blog!

  31. I am subscribed to your RSS feed!

  32. I am following you on Stumble Upon!

  33. I facebook like Nielsen-Massey!

  34. I am following Nielsen-Massey on Twitter!

  35. I love vanilla and just like you, always add extra to anything I’m baking! I can’t wait to try your puffy vanilla & pb cookies…they sound perfect for me!

  36. I’ve heard wonderful thinga about Nielsen-Massey Vanilla…have yet to try it…but now this assures me to make sure I do !

  37. I love using Nielsen Massey vanilla in my homemade peppermint patties! marthalynn16 at gmail

  38. I follow you on twitter and tweeted the giveaway. @marthalynnrodri

  39. I follow you on Pinterest and repinned your Peanut Chewy Payday Bars. pinterest dot com/myfunnybaby

  40. I love vanilla ice cream!

  41. One of my favorite uses is in the french toast batter. Oh Yum

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