Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

I had been wanting to make a fruit-based sweet roll for awhile and so I went for it.

They were my Mother’s Day present to myself.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

Sweet rolls, filled with jam, and topped with a vanilla cream cheese glaze is my idea of a happy Sunday morning. Especially since I started them the night before and built in a make-ahead/overnight option for anyone who doesn’t relish getting up at 5am to start baking.

I’ve had my eye on the Food and Wine Raspberry Swirl Sweet Rolls, but it makes a huge batch. Nice as it sounds, we don’t want or need a sheet-pan full of jelly rolls for our little family of three. So I came up with these.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

Like I did in the recent Soft and Chewy Coconut Milk Bread, I used coconut milk in this dough. I had a partially open can and thought it would be a nice complement with the fruity filling.

However, I couldn’t taste any hint of coconut in the finished rolls. Bummer for me since I was hoping I would, but a blessing for anyone who’s not into coconut. I’m going to try buttermilk next time.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

I used oil rather than butter because I’ve found that oil tends to produce softer bread than butter, which I find creates crustier bread. Case in point is this Challah. It’s so soft and tender that it’s croissant-like and was made with oil.

But don’t worry, after the initial two hour rise and I rolled out the dough, I added a nice smear of butter before rolling it up. Oil in the dough, butter on the dough. A win-win.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

After buttering it, I generously spread about one cup strawberry preserves over the top. In the rolling process, lots of jam escaped and it seemed like more jam was on my pastry slab than inside the cylinder, so I recommend going with about 3/4 cup. It won’t all stay in but lots does.

Jelly rolls are messy to make and eat, and that’s the fun of it.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

After rolling up the cylinder, starting with a long side, I sliced it into 9 pieces, but you could make 8 to 10, depending on your preference.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

Put them in a baking dish and allow them to rise for about an hour before baking.

Or, if you’re treating this as a make-ahead recipe, you can refrigerate the pan. The next day, allow the rolls to rise for about an hour before baking.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

The vanilla cream cheese glaze turned out ridiculously good and took 30 seconds to whip together. I recommend making extra because it makes a wonderful fruit dip.


I used granulated sugar, and although I normally use confectioners’ sugar in frosting and glazes, I wanted to avoid that crunchy phenomenon that happens after powdered sugar glazes are exposed to air. I was so happy when this glaze stayed softer and didn’t crust over. It’s the little things.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

If you’re a fan of jelly rolls, cream cheese danish, or any combination of jelly, dough, and cream cheese, you’re going to really enjoy these. The dough is easy to work with and the rolls are soft, tender, and buttery.

They’re loaded with sweet strawberry jam, which adds flavor, sweetness, and moistness. And stickiness.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

The scent of bread and strawberry jam wafting through your house while they bake is irresistibly wonderful.

I made them as an overnight option on Saturday night and it was such a treat to wake up and just pop them in the oven for Sunday morning brunch.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

We had lots of members of the Clean Plate Club that morning.

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze - Soft, buttery rolls loaded with sweet strawberry jam are an automatic hit!  There's an overnight/make-ahead option to just pop them into the oven when you're ready! Easy recipe at

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Strawberry Sweet Rolls with Vanilla Cream Cheese Glaze

Soft, sweet, fluffy rolls filled with strawberry jam and topped with a sweet and tangy cream cheese glaze are my idea of a great morning. The rolls are soft, buttery, tender and can be made as an overnight/make-ahead option so all you have to do in the morning is bake them, pour a cup of coffee, and get ready to enjoy sweet, ooey-gooey, fresh rolls.

Yield: 8 to 10 rolls (in a 9.5-inch pie dish)

Prep Time: 30 minutes

Cook Time: 25 minutes

Total Time: about 4 hours, mostly downtime


For the Dough
1 large egg
2 1/4 cups all-purpose flour (plus up to 1/4 cup additional, to be added only if necessary)
3 tablespoons granulated sugar
3 tablespoons canola or vegetable oil
2 1/4 teaspoons instant dry yeast (one 1/4-ounce packet, I use Red Star Platinum)
pinch salt, optional and to taste
1/2 cup milk (I used Trader Joe's Light Coconut Milk in a can; try buttermilk, cow, goat, almond, soy)

For the Filling
2 tablespoons unsalted butter, very soft - let it sit out while dough rises
about 3/4 cup strawberry preserves or jam (or try another flavor; blueberry, raspberry, peach, apricot)

For the Cream Cheese Glaze
about 3 ounces (about 1/3 cup) cream cheese, softened
1/3 cup granulated sugar
2 to 3 tablespoons unsalted butter, softened
1 teaspoon vanilla extract


  1. For the Dough - To the bowl of a stand mixer fitted with the paddle attachment (or make and knead by hand using a large mixing bowl; plan to knead for about 10 minutes), combine all ingredients other than milk; set aside. For now, use 2 1/4 cups flour. Note - Use all-purpose flour, or bread flour as a substitute. Do not use whole-wheat, white-whole wheat or any 'wheaty' flours. When people have issues with dough not rising, it's usually because they used whole wheat flour. This recipe was not tested or developed for whole wheat flour.
  2. Add milk to a glass measuring cup and warm to temperature, about 45 seconds on high power in the microwave. (Based on the type of yeast used, milk temperatures will vary. Red Star Platinum yeast calls for warmer temperatures than most, 120 to 130F; other brands and yeast call for much lower temperatures, about 95 to 105F. Warm milk according to manufacturer's recommendations on the packaging. Taking the temperature with a digital thermometer is highly recommended, but if you're not, make sure the milk is warm, not hot. Err on the cooler rather than hotter side so you don't kill the yeast.)
  3. Pour the milk over the dry ingredients in the mixing bowl and knead on low speed for about 7 minutes (10 minutes by hand).
  4. If after 5 minutes dough is very sticky and it seems more flour is needed, add the remaining 1/4 cup flour, 1 tablespoon at a time, until the dough clears the side of the bowl, but sticking to the bottom is okay. The dough is sticky and tacky, although not excessively so. Don't be tempted to over-flour it. It's supposed to be loose and moist; that's normal. The more flour you add now, the less fluffy and more dense the rolls will be. Dough should clear the sides of the mixer while kneading but sticking to the bottom is fine. If you're kneading by hand, you'll likely need more flour than if kneading via stand mixer. With all bread-making, evaluate your dough and if you deem it necessary to add more flour than I called for given my dry San Diego climate, then do so.
  5. After kneading, turn the dough out into a large, greased bowl, cover with plasticwrap, and let it rise in a warm, draft-free place for about 2 hours, or until doubled in size. Create a warm environment by preheating your oven for 1 to 2 minutes to 400F, then shutting it off. This creates a 90F-ish warm spot. Slide the bowl in and wait while the yeast works. Just make sure your oven is off.
  6. After the dough has doubled, punch it down, turn it out onto a floured surface or Silpat and knead it for about 3 minutes.
  7. For the Filling - Spray a 9 or 10-inch pie plate or similar sized baking dish with cooking spray; set aside.
  8. With a rolling pin, roll dough into approximately an 18-inch-by-12-inch rectangle, just eyeball it.
  9. Add the butter, and spread evenly over the surface.
  10. Add the jelly and spread evenly, leaving a small margin near edges.
  11. Starting with a long side, roll to form a tight cylinder.
  12. Slice the cylinder into 8 to 10 evenly sized pieces (I made 9 pieces, each about 2 inches wide) using a bench scraper, serrated knife, or plain unwaxed dental floss (works great to not squish and compact the log). Jelly will escape out; it's to be expected. Push back in what you can but don't worry about it.
  13. Arrange the rolls in the prepared baking pan. Cover with plasticwrap.
  14. At this point you can...Either - Allow the rolls to rise in a warm, draft-free place until nearly doubled, about 60 to 75 minutes and then bake. (I use the 400F oven trick for 1 minute again)
  15. Or - Refrigerate the rolls for up to 18 hours. This is the Make-Ahead/Overnight Option. Prior to baking, let dough rise in a warm, draft-free place until nearly doubled, about 60 to 75 minutes. (I use the 400F oven trick for 1 minute again)
  16. Which ever option you choose, in the last minutes of rising, preheat oven to 350F.
  17. Bake at 350F for 25 to 30 minutes, or until lightly golden on top and cooked through. If you notice your rolls are becoming darker before centers are cooking through, covering with foil in the second half of cooking will reduce over-browning, however I did not need to do this, but ovens and dough vary.
  18. While rolls bake, make the Cream Cheese Glaze by combing all ingredients in a small bowl and beating until smooth, either with a whisk or a mixer. Play with ratios of all ingredients to suit your taste
  19. After baking, generously drizzle glaze over the warm rolls. Serve immediately. Rolls are best eaten fresh, but will keep in an airtight container at room temperature for up to 4 days. Reheat leftover rolls for a few seconds in the microwave before serving. If you object to keeping cream cheese frosting at room temperature, then refrigerate the leftover rolls; I don't. If you have extra unused glaze, it makes an amazing fruit dip; or it can be stored in the refrigerator for up to 2 weeks.

Recipe from Averie Cooks. All images and content are copyright protected. Please do not use my images without prior permission. If you want to republish this recipe, please re-write the recipe in your own words, or simply link back to this post for the recipe. Thank you.

Related Recipes:

Overnight Buttermilk Soft and Fluffy Cinnamon Rolls – My favorite recipe of all-time for soft, fluffy, pillowy perfect cinnamon rolls. Readers who’ve tried the recipe write with high praise and success. If you need a go-to cinnamon roll recipe, try this one

Browned Butter Buttermilk Banana Bread with Strawberry Butter – Use your leftover buttermilk for this easy quickbread, full of richness of flavor from the browned butter, softness from the bananas, and fluffiness from the buttermilk

Strawberry Jelly Rolls – You’d never guess these start out as white dinner rolls and within 15 minutes, are transformed into little jelly rolls

Soft and Chewy Coconut Milk Bread (vegan) – Soft and fluffy, yet just dense enough and slightly chewy, making it my favorite sandwich, snacking, and toasting bread

Cinnamon Swirl Bread – This cinnamon swirl bread is as close to cinnamon buns as bread gets. Filled with a sweet cinnamon-sugar and butter mixture that’s swirled throughout, this is a tender, buttery, sweet loaf that even new bread-makers can successfully tackle

Cinnamon Sugar Crust Cream Cheese and Jelly Danish Squares – Uses one of my favorite shortcuts, with a jelly and cream cheese sandwiched between two flaky layers

Nutella Cinnamon Rolls with Vanilla Glaze (Shortcut Recipe) – A can of crescent rolls never tasted so good as when they’re stuffed with Nutella and rolled up. Ready from start to finish in 15 minutes, no joke

Cinnamon Raisin English Muffin Bread with Cinnamon Sugar Butter – If you’ve never made bread before, this is a goofproof, foolproof, no-knead recipe that’s perfect for first-time bread makers. You’ll never have a need for storebought English muffins again

Honey Dinner Rolls – My favorite dinner roll recipe, lightly sweetened with honey, soft and chewy. A family favorite and a very goof-proof yeast recipe because this dough loves to rise

Healthy Oatmeal Raisin Rolls – Hearty oats, chewy raisins, cinnamon-and-sugar combine to create these texture-filled, chewy and hearty rolls

Strawberry and Sprinkles Buttermilk Pancakes – Soft, fluffy, light, and loaded with strawberries and sprinkles

Thanks for the entries in the Kitchen Aid 5-Quart Stand Mixer Giveaway!

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Have you ever made sweet rolls or another type of rolls or bread?

Do you have a favorite recipe?

Please share recipe links to your favorites.


  1. those Food and Wine rolls are SO amazing, but I cannot wait to try strawberry and that glaze looks delicious. This is my idea of a great breakfast

    • Oh you’ve tried those rolls? I really want to (but I have a problem following other people’s recipes to a T, because I always want to tweak…haha!) and really b/c we don’t need a huge pan of rolls just lingering!

  2. Those look gorgeous, a nice change of pace from the cinnamon variety.

  3. Averie, are you for real? These look amazeballs!

  4. Niiiiiiiice!!! I would LOVE to stuff my face with those! Beautiful, Averie!!

  5. I love how they’re oozing with jam! Beautiful

  6. I so want one right now! P.S. I started following your blog about a month ago and I love everything about it!

  7. I shared these on Sugar Dish Me’s Facebook page yesterday and they got shared and shared and shared. Because the photos actually make me wanna eat the computer.
    Yes!!! On the coconut milk!
    I’ve been too buried this week to bake any bread but that coconut milk bread is happening. Oh yes it is.

  8. These are just amazing, Averie! I love the idea of using coconut milk. It’s a shame you couldn’t taste it, though. But that delicious looking strawberry jam and the sweet cream cheese glaze most definitely makes up for that!

    Pinned to my food board. I have to try these one day!

  9. Those strawberry rolls look so amazingly good!

  10. Oh my gosh, strawberries and cream cheese all in one? Might want to live in these.

  11. These look like quite the breakfast treat! I love that you put jam in them. Sometimes I think I could just sit and eat a whole jar of jam.

  12. oh wow! These rolls are gorgeous :) definitely drool worthy!

  13. Oh this portion is just perfect! I always avoid making recipes like this because they produce an entire pan and in a household of 2 people, we definitely do NOT need that many. Now we can join the fun :)

  14. Gorgeous Averie! I could eat a few of those any day :) Just shared on Facebook!

  15. Need this in my face, right now! Thanks for linking up with What’s Cookin’ Wednesday!!

  16. Darlin’ these sweet rolls look heavenly! I would happily join the clean plate club too :) I just pinned these. Mmmmm. Fabulous! Krista @ A Handful of Everything

  17. Just beautiful Averie! Featuring tonight!

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  19. Tried the recipe for the strawberry rolls. It is a good idea, but I am greatly disappointed in the dough, and the glaze. I will be using my own, family recipe for the dough next time, and go with my instincts about making a better glaze. Was not incredibly satisfied. The recipe results in bland, unpalatable bready parts, saved only by the strawberry preserves my mother made last October. This recipe certainly needs adjustment.

    • I’m sorry that you weren’t happy with the recipe.

      It sounds like you have a better everything than I do – better family recipe for dough, better jam, and better recipe for a glaze. That’s awesome and if you have recipes you know are perfect for you and you’re 100% happy with them, then sticking with them is probably the way to go. Sort of sounds like anything wouldn’t measure up to your cherished recipes anyway. I know how it is when you have a favorite recipe; trying new things sometimes isn’t even necessary.

      That said, my family and I enjoyed these rolls and we loved the glaze and had no issues with the dough. Thanks for trying to recipe anyway.

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  22. I am drooling, Averie. Like, actually drooling. Something tells me that the attendance in your clean plate club must routinely be quite high… ;)

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  24. Sam de los Reyes Reply

    I made these with blueberry! The dough was harder than I expected but it was still delicious!

    • I just commented on your blog post but thanks for making them and for LMK that you tried the recipe! I love that you used blueberry. They look positively inviting and so good! And yes, this dough was not quite as soft as the fluffy overnight cinnamon roll dough but the compromise was that I didn’t end up with a huge, huge batch of rolls. If I would have increased it to 2 eggs, it would be softer, but the batch size would start getting bigger. You could also add more liquid and extend the rising period and be prepared to deal with a loose dough; that will keep them softer, too. The less flour you add, the softer the finished rolls. However, yours look pretty darn wonderful :)

  25. I was curious if you have ever tried to freeze some of these rolls? If so, how long can they stay in the freezer for, and are there any special instructions for heating them up to defrost so they aren’t soggy?

    I’m excited to try them, they look amazing!

    • Bread in general freezes pretty well. I have not frozen these particular rolls but I would just wrap them very well in foil, put that in a big ziplock bag, and freeze. Unthaw and enjoy. I don’t do anything ‘special’ to unthaw bread in general. I just let it warm up naturally at room temp and I never have any problems.

    • Thanks!! When I’m making bread or rolls, because they can be time consuming I like to do a double batch. I’m going to make them tomorrow.

    • Ok since you just said you’re going to do a double batch – if I am being totally honest here, I prefer these rolls over the Strawberry Rolls. They are incredibly good. The Strawberry Rolls are fine, don’t get me wrong, but when we’re talking double batch, I want to steer you right! You could even do half of the batch as cinn rolls and the other half as strawberry jelly-filled rolls. I just love this dough base. It’s dreamy :) Please LMK what you end up doing!

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  29. Oh My Goodness these look delicious!! I want to jump through the screen to eat them! I wish I could just close and open my eyes and they would be here. Thank you for sharing and your blog is lovely! Can’t wait to so more browsing!!! :)

  30. I have been dying to make these rolls for a couple of months and finally took the time to make them today. I followed the recipe to a T (except used whole milk instead of coconut milk). I was very disappointed in the final product. The rolls were very dense (could it have been the 3 minutes of kneading after they rose?) and the preserves seemed to have disappeared. Finally, the glaze itself was not really a glaze but a frosting. I whipped it a long time but the sugar crystals did not dissolve completely (crunchy glaze). Ended up literally throwing the rolls in the trash after trying the first one. Hate that I wasted all that time and would love to know if anyone has any comments on how mine could have turned out so differently. I wouldn’t mind trying again because the ones in the pics are awesome!

    • Hi Denise – thanks for trying the recipe and for your honest feedback. A few things…the glaze, personal preference on that. If you didn’t like it, use a simple confectioners’ sugar glaze next time, whatever you know you like, use that. Filling – I didn’t have issues with it disappearing at all. You can see from the photos it’s literally exploding out of the tops. If you thought it was too skimpy, use more next time. The density of the dough – not sure why yours were as dense as you said they were and others have made them with positive reviews, but I will tell you from experience that my lightest, softest, fluffiest roll recipe is this one.

      People love them and truly they are the best cinnamon rolls, from the dough to the filling to the whole thing that I’ve ever had, and if you want to fill them with jam/preserves rather than cinn-sugar, go for it. The dough itself is awesome. Not at all dense, really, really good dough. Just trying to give you some alternatives and options if you want to do a mix-and-match remake of sorts. Please keep me posted!

    • Thanks, Averie! I will try the cinammon roll dough recipe. I’ve read that letting the gluten rest will give a better result, so overnight should be perfect. Will also take your advice on the glaze. Hope it won’t take me another couple of months to find the time. :)

    • Thanks for being open-minded to trying again and one secret to that dough and you’ll read about it in that post, is that I really caution people not to over-flour it, which is IMO the #1 culprit to dense rolls. I think you will love them. They’re lighter than these and everyone raves about them.

  31. Holy smokes lady, how did I miss these? Awesomeness all around :)

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  39. Hey, I followed your recipe to a T but sadly the rolls didn’t turn out very well. :( i rolled it out to exactly 18 by 12 inches but it was too thin so after they were rolled it became flimsy and collapsed everywhere. The shape didn’t hold throughout the whole proofing process, despite me adding a tad more flour at the start.

    After they were baked the top was crispy and hard, but thankfully the insides were pretty okay. They still looked like a giant mess of bread and strawberry jam though. :( I would love to try this recipe again, but I have absolutely NO idea where I went wrong.

    Anyway, the pictures on your blog all look absolutely lovely! Just hoped that mine turned out looking nicer — perhaps I’ll give this recipe a go another time. :)

    • Thanks for trying these and sorry that they were messy. It sounds like given your dough, the size you rolled them out to was just a bit too large. Use your judgment next time and roll to a normal thickness level, not too thin and not too thick. I think that’s part of the culprit. It’s hard to say with yeast recipe where things go awry. This dough is a little firmer than some of my others in terms of finished taste/texture but it’s not ‘crispy and hard’. Over-baking maybe on that one. Again, hard to tell but sorry you didn’t have luck. I will be honest, this is my new favorite dough base in terms of ease, taste, texture, everything. You can use that dough base and add the strawberry preserves if you want berry rather than orange. Keep me posted!

  40. I made these as a time-filler last night (had a couple hours to kill while waiting for my pool to fill up so I did the overnight version), and I wish I had read the comments before starting these. Fortunately mine weren’t inedible, but I can’t say we loved them. I used my own jam and topping, but the dough tasted like a tube of dense Pillsbury dough (so, like I said, not the worst! But I make my own doughs because I personally don’t like Pillsbury). However, I love the idea and can see how it could be super successful with some tweaks (and my kids can devour this without me feeling like a terrible parent because it was such a small batch), so thank you!

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  45. These strawberry rolls look AMAZING. I love the fact that you can prep them the night before and then bake them in the morning. I see lots of recipes that I want to try – but this is a MUST. Next weekend are my lovely family in for a treat. Thank you so much for the recipe and inspiration. Sammie

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  49. Hi. I had this pinned for a while because I LOVE strawberries! I followed the recipe but like others, was kind of disappointed with the dough. It’s quite bland. I wonder if cinnamon roll dough would work. Maybe there isn’t enough salt? I will try these again with a different dough. I LOVE this idea!

    • Salt will add more flavor, yes. Between the jam and the glaze, I don’t find it lacking but if you do and want to experiment with salt, go for it. Thanks for trying the recipe.

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