Easy Ways to Grow Your Food Blog + $250 American Express Giveaway

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When I started blogging in 2009, I had about 14 readers per day for a few months. It was 14 more than I thought I’d have.

On the first day I broke 100 views, I was ecstatic. On the first day I broke 1000 views, I truly couldn’t believe people found my site, read it, and some were even repeat readers. Wow.

Well time marches on and here we are 5 years later and while I don’t profess to have all the answers or the best blog, but there are a few things I’ve learned along the way that you may find useful or helpful if you’re trying to grow your blog.

Easy Ways to Grow Your Food Blog - Easy, free, tips & tricks to bring readers to your site!

1. Content is king. And so is quality of content. I used to blog 7 days a week, and some days I even wrote two posts per day. I have no idea how I did it or why I did it. My content wasn’t particularly special, unique, and I wasn’t saying anything important, new, or novel. But I was hitting Publish.

Today I prefer to write a few less posts per week and really focus on the content that I’m putting forth. I want my recipes to be worthwhile of making, my photography to shine, and for my writing to be something I can look back on and not cringe at 6 months later.

If you’re struggling with burnout, or just trying to build your readership, I recommend focusing on 3 or 4 really good quality recipes each week. Less may not be enough to get people coming back, and more, well, you turn into a machine and may not be able to put out high quality content and sustain that pace. Find what works for you and then stick to it.

M & M cookies

Readers like consistency. I believe most readers would prefer 3 quality posts per week that they can count on, like M-W-F, than sporadic ones or lots of just mediocre posts. Put forth your best work.

Sure, there are days that I don’t love how the photos turned out, or the recipe isn’t the most original idea under the sun (how many ways can you actually make a chocolate chip cookie), but the longer I blog, the more I try to be as creative as possible and truly put forth my best work with every post. Readers will find you and will keep coming back for excellent content.

Softbatch Cream Cheese Chocolate Chip Cookies - Recipe at averiecooks.com

2. Work your social media like it’s your job. It is. I spend hours each day working Pinterest. It’s my favorite social media and the one I find that’s the wisest use of my time on the work-reward scale. But if you like Instagram, Facebook, Twitter, or Google Plus, great. Find something you like, a way to interact with readers and potential readers, and then dive in. Respond to their comments, tweets, questions, or pose a question on your Facebook wall. Your readers will love the personal interaction and you’ll seem more approachable. I want to read blogs where the author seems approachable and down-to-earth.

Blogging is about grass roots marketing. You’re your own marketing committee so you need to get your name out there.

Social Media logos

3. Improve your food photography. We eat with our eyes and I want to eat pretty food. I instantly click off blogs with tiny pics, dark pics, orange pics, or the ones that look like they were taken with an iPhone. Sure, everyone has to start somewhere, and my photography is a daily work in progress, but I practice my craft daily.

Summer 2011 Peanut Butter Cookies

Peanut butter cookies

Peanut butter cookies

Same recipe with chocolate chips added, January 2013 Peanut Butter Chocolate Chunk Cookies

Peanut Butter Chocolate Chunk Cookies averiecooks.com

Peanut Butter Chocolate Chunk Cookies averiecooks.com

I don’t expect to run a sub 3-hour marathon without training, nor do I expect to take pictures that belong on the cover of a magazine without practicing. Get your camera out and stand in front of the food, next to the food, get on a chair and stand above the food. Move the food in relation to your light source, move your body in relation to the food and your light source. Try a whole lot of things and keep taking pictures until you know what you dislike and know what you love in the images. Then figure out why you don’t like that photo, or why you do, and then try to recreate it. Practice.

Buying a fancy new camera and lens is the last thing to do. The first thing to do is to really learn the camera and lens you do have, then work on your food styling. Those things are free.

And then when you decide to spend the big bucks on new equipment, you will have the basics and fundamentals down pat. I have a photography section for more detailed info.

Canon camera

4. Work with brands. If you want to turn your blog into your job, you need to get paid. No one can work for free forever. In the beginning, you have to. But as your blog grows, working with brands helps grow your audience and puts some money in your wallet. And once you start working with one, others have a way of finding you, but getting started working with brands can be intimidating.

Dollar sign image

In the beginning, I emailed companies I thought would be a good fit for my blog, and it was shocking that some even wrote back. They may send you a bag of sugar and you may need to develop a recipe for free and link to that sugar in your post, but in turn they’ll promote your post on their social media and readers will find you. One thing leads to another, and pretty soon you’ll be naming your price and the vendors you want to work with. It happens.

Keep in mind when working with brands you will need to be open-minded to opportunities. You may need to find an extremely creative way to use Greek yogurt or avocados or potatoes, when you really wanted to use chocolate, peanut butter, and salted caramel. All of life is a give and take, including blogging, and as long as you’re flexible and open-minded, things seem to work out.

Another option is to get started with a company like Markerly.com. They put bloggers in touch with brands and do the legwork so you don’t have to. It’s a great option because you don’t have to secure your own clients or the brands; they do it for you. If you’re a blogger and want to learn more, click here.

Markerly logo

A couple years ago I wrote a 5-part series called Blogging 1o1. It was much more in-depth than today’s tips.

Blogging 101
Blogging 102
Blogging 103
Blogging 104
Blogging 105

This post is brought to you by Markerly and they’re going to reward one lucky reader with a $250 American Express gift card. You don’t have to have a blog to enter the giveaway. Follow the Facebook prompt below. Good luck!

About the Author

Welcome to AverieCooks! Here you’ll find fast and easy recipes that taste amazing and are geared for real life. Nothing fussy or complicated, just awesome tasting dishes everyone loves!

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Please note: I have only made the recipe as written, and cannot give advice or predict what will happen if you change something. If you have a question regarding changing, altering, or making substitutions to the recipe, please check out the FAQ page for more info.

Comments

  1. I don’t have a blog, though I wish I did….there are SO many out there these days. It is hard to get started! I envy those of you who can take it on. Love all your tips!

  2. thanks so much for this post! Your tips are great. I have loved following along for a few years :)

  3. I LOVED this post! We are new-ish bloggers over at Layers of Happiness and these tips are so helpful… I have been trying to focus on quality over quantity lately and it has really paid off! I feel so much more proud of each post that goes out now.

  4. I prefer quality over quantity. The one thing I hate are post that should be on your personal page and not your blog page. Keep it professional. That is not directed at Averie Cooks who come across as professional but other pages.

  5. Those are some great tips. I’ve been trying to keep up consistently with 2 posts a week, but sometimes it’s hard when regular life is constantly in the way. You know you’re not going to get good food photos at night in the kitchen, yet that’s the only time available. Conundrums, for sure!

  6. I know this isn’t what you want to hear, but for this avid blog reader, the sponsored content across the blogosphere — esp the food/home blogosphere — has gotten to the point of ridiculous. I’d just as soon go back to popups — at least they’re more honest. And as long as I’m ranting, Rafflecopter makes me nuts. Do a giveaway, don’t do a giveaway, but the incessant shilling is getting annoying.

    None of this applies to you, Averie, I’m just talking in general about what I’ve noticed of late on my bloglovin feed. I have to echo the comment just above, your calm and sensible tone is always appreciated!

  7. What a great post with wonderful advice! One thing I love and admire about your blog is not just the stunning photos or wonderful recipes, but you have just a calm, happy, down-to-earth tone that comes across in your writing! It’s obvious that you work hard and put so much effort into this great blog, I hope one day my blog, as like so many other readers on here, will build a solid readership and find success! Thanks for a great post Averie :)

  8. Excellent post Av!
    OK to share this on my friday links?
    Good solid advice, in which I need to partake in too!

  9. Great post Averie, very informative. I’ve never heard of that site Markerly and I’m definitely going to give it a try in the future.

  10. Averie, these are awesome tips! Thank you so much for sharing! I’ve been a “silent” reader of yours for the last year, and I just think you and your blog are amazing. Your photos are consistently stunning, your recipes are delectable, and your writing is witty and warm. You are truly a food blogging inspiration.