Strawberry White Chocolate Gooey Bars

Gooey Strawberry Cake Mix Brownies — An EASY five-ingredient recipe for soft and chewy strawberry bars studded with white chocolate chips and spiked with sweetened condensed milk for the GOOEY win!!

Gooey Strawberry Cake Mix Brownies 

You think after the last few weeks that I’d be out of strawberry recipes, but I’m not. However, this is the last one for awhile. I think. But don’t hold me to it.

If you need an easy, 5-ingredient recipe that’s goofproof and will be an automatic hit, look no further than these gooey bars. The strawberry base is soft and chewy, there are white chocolate chips for extra texture, and sweetened condensed milk peeks through the top. 

The bars start off with a box of strawberry cake mix. Did I mention I love shortcuts? Don’t follow the directions on the box because you’re not making cake — you’re making gooey bars — so follow my directions below.

What’s in These Strawberry Gooey Bars? 

To make these strawberry cake mix brownies, you’ll need: 

How to Make Strawberry Cake Mix Brownies

Beat the butter until smooth and creamy, then beat in the cake mix and egg. The batter will be very thick, but keep beating until it goes from pea-sized crumbles to a tacky, thick dough. 

Turn half the batter into a 9×9-inch baking dish, then evenly sprinkle with white chocolate chips. Drizzle about 60% of a can of sweetened condensed milk over the white chocolate layer (just eyeball it), then dot remaining dough over top. 

Bake the strawberry brownies until the edges are set and the center is mostly set. 

Do I Have to Use Boxed Cake Mix? 

If you don’t want to use a store-bought cake mix or don’t have cake mix in your area, this may not be the recipe for you. I haven’t tried it any other way other than using cake mix.

Can I Double This Recipe? 

You likely can double this gooey bars recipe and bake it off in a 9×13-inch pan. Note that you may need to increase the baking time slightly. 

Tips for Making Strawberry Cake Mix Brownies 

You could probably use milk or semi-sweet chocolate chips if you’re adverse to white chocolate.

You only need to use 60% of a 14-ounce can of sweetened condensed milk to this recipe. Just eyeball it! 

Because the bars will be loose and gooey as you take them out of the oven, make sure to allow them to cool for a few hours (overnight if you can plan ahead) if you want nice clean squares because they’re incredibly gooey right out of the oven. If you don’t care about presentation, then dig in whenever you can’t resist any longer.

Yield: 16

Strawberry White Chocolate Gooey Bars

Prep Time 5 minutes
Cook Time 30 minutes
Total Time 35 minutes

An EASY five-ingredient recipe for soft and chewy strawberry bars studded with white chocolate chips and spiked with sweetened condensed milk for the GOOEY win!!


  • 1/2 cup unsalted butter, very soft
  • one 15.25-ounce box strawberry cake mix
  • 1 large egg
  • 1 cup white chocolate chips
  • about 60% of one 14-ounce can sweetened condensed milk (use about 8 ounces, I use fat-free)


  1. Preheat oven to 350F and line a 9×9-inch pan with aluminum foil (strongly recommended for easier cleanup) and spray with cooking spray; set aside.
  2. To a large bowl, add the butter and beat with a handheld electric mixer on medium-high speed until smooth and creamy.
  3. Add the cake mix, egg, and beat on low speed to combine. The batter will be very thick; keep beating until it goes from pea-sized crumbles to a tacky, thick dough.
  4. Add between half and two-thirds of the dough to the prepared pan to form an even, smooth base layer. I use a spatula but use your hands (sprayed with cooking spray) if that’s easier; set remaining dough aside.
  5. Evenly sprinkle the white chocolate chips over the dough.
  6. Evenly drizzle with about 60% of the can (about 8 ounces) of sweetened condensed milk; just eyeball it.
  7. Add the rest of the dough in approximately 1-inch pieces over the sweetened condensed milk, lightly pressing it down. You won’t have complete coverage; this is okay.
  8. Bake for about 27 to 30 minutes or until edges are set and the center is mostly set; it’s okay if it’s a little jiggly. I judged the doneness by looking at the edges and as they turned light golden brown, I removed the pan from the oven.
  9. Allow pan to cool on a wire rack for at least 2 to 3 hours (overnight is better) or until bars have firmed up enough to cut.


  • Bars are best fresh but will keep airtight at room temp for up to 5 days or in the freezer for up to 3 months.
  • Adapted from Crazy for Crust.

Nutrition Information:



Serving Size:


Amount Per Serving: Calories: 332Total Fat: 17gSaturated Fat: 8gTrans Fat: 0gUnsaturated Fat: 8gCholesterol: 62mgSodium: 135mgCarbohydrates: 41gFiber: 0gSugar: 36gProtein: 5g

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