A few nights ago I went to a local photography event. However, it wasn’t so much about photography as it was more about marketing and running a successful business.
The free talk was given by Jason Aten and he put on a workshop the following day but I wasn’t able to attend.
It was held in Little Italy, a pocket of urban San Diego that’s about a mile from the water, but up high, so the views are great.
And it was the perfect pre-sunset time
The event was held in the most amazing local studio
Rustic, old world, with a vintage vibe. Exposed wood and brick, a lofted portion with a curved staircase, and during the day, a huge floor to ceiling bank of windows on one wall.
Pretty much a photographer’s dream. Or any artist’s dream to be able to work in a place like this.
And look at the spectacular views!
I loved snapping a few pictures from my iPhone and would have had a field day with my real camera but didn’t want to be a total nerd. Then again, I was in the company of photographers and they wouldn’t have batted an eye.
But I wanted to live the event, not just capture the event as I’ve discussed can happen when trying to capture “it all”.
The focus of the event was a discussion on how to market your photography business and in doing so, marketing yourself.
Do I have an “official” photography business? Not per se. Sort of though.
Do I plan to have one? Yes.
Would this talk on marketing have been helpful for anyone?
Yes, most definitely! Even for bloggers. Especially for bloggers.
The discussion focused on:
knowing your audience or ideal client
knowing what your own story is and who are you telling it to
what is that story saying and is it authentic
what do your clients want (hint: they don’t want pictures; they want memories of how they felt at the moment the picture was taken)
Just think about writing a blog, or doing any kind of writing, and all those points are applicable.
Also, running just about any kind of business from being a personal trainer to a restaurant owner, you have to know who your clients are, what they want, are you giving them what they want, and if not, what to do about it.
It was a really valuable evening and I met other local photographers and did some chit-chatting and networking
Didn’t do any wine drinking…
…Thought about it though
I was able to just drool over the views of San Diego from inside this studio
Then, I had to get home and tuck someone into bed
And then I tucked into a White Chocolate Vanilla Marshmallow Cake Bar
Questions:
1. Have you attended any professional speaking events, talks, discussions, or done any networking type events in your area, based on your profession or interests?
I’ve done plenty of photography workshops from Mexico City to Colorado to Los Angeles
And I feel there is such benefit to being with others who share your same interest, hobbies, profession or those aspiring to become a professional in that field.
Learning, growing, soaking it all in, making connections, meeting new people, it’s all great and so important. Not only from a business standpoint but to keeping your energy and enthusiasm fresh and your creativity flowing.
2. How important do you think marketing is? If you’re a blog writer or a business owner or an aspiring business owner of any kind, have you thought about this? Any action taken?
As I said in the body of the post, from writing a blog to being a personal trainer to restaurant owner, I think marketing is extremely important.
If you don’t market yourself, no one knows who you are.
If you market yourself incorrectly, the wrong people find you, yet the right people who you want to find you never do!
In terms of blog writing, growing your readership and audience, and how much or how little to “market” to your audience, I wrote a five-part series called Blogging 101 that many people have told me they found helpful.
I believe all of life is marketing; what you say, how you say it, how you deliver it, who you deliver your message to; in just about every aspect of life when you stop and think about it, marketing is invovled, I believe.
Tell me your thoughts.
TGIF friends!
Rather than marketing I think it’s more about Public Relations. Being able to “sell” yourself without “selling” yourself. Yes, we are brands but it’s important to know all aspects from media relations to promotion to crisis management. Knowing how to communicate with your audience, plan events to help your business/brand, etc. is just as important as promoting yourself. Marketing (or promotion and publicity) is a one-way communication model where as PR allows for two-way communication as well (research, dialogue with your audience, applied journalism, etc.) The two can definitely work together and there is room for both but I don’t think you can have one without the other. Sorry for the tangent, can you tell this is something I’ve studied? :)
I need to be marketed! Let’s market. I’ll bring the wine.
im ready, c’mon down!
Marketing is so important with anything you do. We have learned so much about that with Tony’s business. You have to market yourself differently to different people and companies. One thing does not work for everyone. Sounds like an informative evening!
What a great event, love the studio. I would have lugged out my real camera there. :-) Sweet they served wine, but it sucks on weeknight events where you have to drive home and work the next day, I hated that about weeknight mixers I used to attend when working in marketing.
1. Just the occasional blogger and food fests currently. I used to go to mixing social events all the time with my last job and got kind of burned out on them I think.
2. Very important for small businesses and it can be very tricky and time-consuming.
exactly re the drinking which is why I had to take a pass.
Marketing is super important — I do it at work and I know that it makes a big difference.
Jason and I used to be big on going to networking events and such, but we don’t do that much anymore. I’m not sure why since they were fun and we met a lot of interesting people that way.
I appreciate that you go to events and enjoy them and not just blog/capture what you’re doing.
thanks for the last line of your comment holly :)
I love your point at the end about how just about every aspect of like is about marketing, making connections, and “selling yourself”. You could be a brilliant artist, write, photographer… but if you kept all your work to yourself and never talked about it or showed anyone… well that would be great for personal satisfaction but on some level having the approval and recognition from others is extremely validating, a confidence booster, and motivator to continue doing work. I don’t think its narcissistic to want to share the work you do, I think that’s a huge reason why I love photography–> to tell a story to others, make someone smile, or possibly inspire someone else. I get plenty of personal satisfaction from taking and editing pictures but if I didn’t get to share with others… well it just wouldn’t be as worth it in the end to me.
“knowing your audience or ideal client
knowing what your own story is and who are you telling it to
what is that story saying and is it authentic”
Love this and it’s so true. I think the first thing I learned as a writer was “know your audience.” Period. I think marketing is actually very crucial for businesses. I don’t really market myself as a blogger because my blog is mostly just a life blog. However, if I were thinking of focusing on the recipes, I’d be a marketing fool. It’s part of what I do in my job.
I’m not a professional anything, so the closest I’ve come to anything like this is when I got group exercise certification a couple of weeks ago. Best part: I get to use it today for the first time. I’ll be a paid observer for a senior arthritis exercise class for which I’ll be subbing next month.
Working at the front desk of the Y, in a sense I’m ALWAYS networking. I’m the person who’s expected to know where everybody is and where all the events are happening.
Marketing is huge – and word of mouth referrals is even bigger! Looks like a great event!
The firs thing I thought of when I saw that building was WEDDING! You could have the best looking wedding in there. I’m all about textures and character for weddings. Gawsh.
Sounds like it was a really great workshop. I struggle with my ‘voice’ everyday. I think it takes awhile to define who you are and how you want to approach the world. The balance of personal things, when to keep things private (which you’ve talked about many times), and how you want to impact the world.
So many things to think about haha
TGIF is right my friend. My goodness what a long week.
Looks like really great workshop! Those are great tips. I don’t see how marketing Could be less than vital.
Oooh, awesome opportunity! I know you’ve gone to plenty of far-off places to take workshops and learn lots of valuable lessons on the picture-taking, but dare i say this smaller one is just as important? Networking with local people and learning how to market yourself = essential ;)
I think marketing is essential for a business. I think a lot of people might wrinkle their nose at it since it can get a bad rap, but it doesn’t need to be a company shoving their product down a consumer’s throat. I can be one of those people who would rather observe than “go out there and get ’em,” but I’m slowly becoming more and more confident in the face-to-face networking area!
what an awesome venue, both the interior and the views. i have a fondness for renovated buildings (live in a loft that used to be a distillery!) and exposed brick, lots of natural light, hardwood…all are gorgeous!
you are right: really, we’re always marketing ourselves, day in and day out. just meeting people as we go about our day – so glad you got to attend this event! and good luck as you pursue your photography dreams – you can make them happen!
“I believe all of life is marketing; what you say, how you say it, how you deliver it, who you deliver your message to; in just about every aspect of life when you stop and think about it, marketing is invovled, I believe.”
never thought of it that way, but this is SO true!
I’m in the process of applying to jobs and applying for a second graduate program, so I definitely feel like I’m marketing myself up the wazoo lately. Selling oneself and/or one’s business is so much easier when you have a very clear understanding of who you are and what you want.
Great topic!
Good luck applying and i was JUST thinking of you today wondering if you got your It’s a 10 product. I did a drugstore top 10 post the other day and thought of you as i was typing it!
aww you’re so sweet for thinking of me – thank you! I actually *just* got it and have not used it yet but will be trying it out for the first time today or tomorrow. I will totally let you know what I think (I’m sure I’ll love it). I did read that drugstore top 10 post – so sorry I haven’t been commenting as much. Life has been super busy/hectic these past couple weeks! I know you understand ;)
Marketing- oh man, I could learn a thing or two about that. I better read your blogging series. It’s so weird coming from a job where there was no marketing involved to being in a position where I don’t have enough time in the day to get everything done, yet I SHOULD be marketing myself and my business. ha!
Your pics of SD are fabulous! Looks like it was a great event. I really need to get downtown mroe often.
Yes come downtown or to Hillcrest, Little Italy, etc and come out!
I love how you get out there and tackle life! You fill yourself up with so many wonderful experiences and so much knowledge. You are an inspiration!
Thanks, Tasha and you are the same….you live on the other side of the world from where you grew up…just that alone is pretty amazing!