Chili and Brown Sugar Spice Rub Chicken and Sweet Potatoes

PinSaveJUMP to RECIPE

This post may contain affiliate links.

Sheet Pan Brown Sugar Chicken Dinner — An EASY sheet pan meal that’s ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!

Spiced Brown Sugar Chicken and Sweet Potatoes — An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!

Juicy Brown Sugar Chicken Breasts and Sweet Potatoes 

I love sheet pan dinners because they’re easy, tasty, and ready in no time. This easy sheet pan recipe takes advantage of one of my favorite fall ingredients: sweet potatoes.

However, I eat sweet potatoes year round and I love them prepared in any way.

Here they become lightly caramelized thanks to the brown sugar marinade from the chicken that runs off and clings to the sweet potatoes. They are literally finger-lickin’ good! 

I adapted the chicken concept from my Perfect 20-Minute Oven-Baked Chicken Breasts recipe. I also have a lime-cilantro version of this chicken.

Spiced Brown Sugar Chicken and Sweet Potatoes — An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!

The brown sugar chicken is tender, juicy, moist, easy, ready in a half hour from start to finish, and best of all, made on one sheet pan. Cleanup is as easy as tossing away a sheet of foil.

Chunky wedges of red onions roast alongside the sweet potatoes and chicken for an extra layer of flavor. They too become caramelized from the chicken marinade that runs off and coats them.

Between all the spices and the brown sugar in the marinade, the range and layers of flavors is off the hook!

Spiced Brown Sugar Chicken and Sweet Potatoes — An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!

Ingredients for Sheet Pan Brown Sugar Chicken 

For this easy brown sugar baked chicken dinner, you only need a few common pantry staples:

  • Sweet potatoes
  • Olive oil
  • Kosher salt and pepper 
  • Boneless skinless chicken breasts 
  • Brown sugar 
  • Chili powder
  • Paprika
  • Cumin
  • Garlic powder
  • Cayenne pepper, optional but recommended
  • Fresh parsley or cilantro, optional for garnishing

Note: Scroll down to the recipe card section of the post for the ingredients with amounts included and for more complete directions.

Spiced Brown Sugar Chicken and Sweet Potatoes — An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!

How to Make Sheet Pan Brown Sugar Chicken

Making baked chicken breast with brown sugar dry rub is quick and easy. Full instructions are provided in the recipe card below, but here’s an overview of the cooking process: 

  1. Prep the sweet potatoes: Begin by cutting the sweet potatoes small enough so that they are done at the same time the whole chicken breasts are ready. I recommend 1-inch pieces and give them an 8 to 10 minute head start in the oven before you add the chicken and red onions to the sheet pan.
  2. Prep the chicken: Drizzle the chicken and red onions with olive oil, seasonly both generously with salt and pepper, and then add the chili powder and brown sugar-based dry rub to both sides of the chicken breasts.
  3. Finish baking: Bake this one pan easy sheet pan meal for about 20 minutes. 
  4. Rest: After baking, make sure to let the chicken rest for five to ten minutes so that the natural juices stay in the chicken and don’t run out when you slice into it.
Spiced Brown Sugar Chicken and Sweet Potatoes — An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!

How to Ensure the Chicken Breasts Cook Evenly

For this recipe you will need to pound the chicken breasts to a uniform thickness. The reason for pounding is that chicken breasts are thicker in the middle and thinner on the edges. If you don’t pound them, the edges will become dry and can burn before the center is cooked through. Additionally, the pounding helps to tenderize the protein. 

Spiced Brown Sugar Chicken and Sweet Potatoes — An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!

Recipe FAQs

Can I Use Chicken Thighs? 

Yes, you can make the brown sugar baked chicken with thighs instead of breasts. Just note that the cook time will differ, so use your best judgement. 

Can I Use Different Vegetables? 

Yes, of course! The spicy-sweet brown sugar chicken pairs nicely with lots of different veggies. Again, keep in mind that different vegetables will have different bake times. 

Can I Use a Different Seasoning Blend? 

Definitely! You can pair the chicken and sweet potatoes with any pre-made or homemade seasoning blend you like. I used a brown sugar chicken dry rub, but use whatever you like. 

How do you pound chicken breasts?

You don’t need to pound it overly thin, just make sure it’s of uniform thickness. I keep the chicken in the plastic bag it comes in from the butcher and then pound it with an empty wine bottle from the night before since I don’t have a meat pounding tool. 

I am all about being resourceful and the less kitchen equipment I need to have in my small kitchen, the better! Try a rolling pin, heavy frying pan, heavy duty ice cream scoop, or even a can of beans that you first wrap in a plastic baggie.

Spiced Brown Sugar Chicken and Sweet Potatoes — An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!

What to Serve with Brown Sugar Baked Chicken

This sheet pan recipe is a meal in itself, but if desired you can pair your serving with a fresh side such as: 

Spiced Brown Sugar Chicken and Sweet Potatoes — An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!

Pin This Recipe

4.71 from 41 votes

Spiced Brown Sugar Chicken and Sweet Potatoes

By Averie Sunshine
An EASY sheet pan meal that's ready in 30 minutes and loaded with layers of flavors from the spice rub, which features a mixture of chili powder, brown sugar, cumin, and more!!
Prep Time: 10 minutes
Cook Time: 30 minutes
Resting Time: 5 minutes
Total Time: 45 minutes
Servings: 6
Save this recipe to your email
Enter your email and we’ll send it to you!
Please enable JavaScript in your browser to complete this form.

Ingredients  

Spice Rub:

  • ⅓ to ½ cup light brown sugar, packed
  • 2 to 3 tablespoons chili powder
  • 2 teaspoons cumin
  • 1 to 2 teaspoons paprika or smoked paprika
  • ½ teaspoon garlic powder
  • ¼ teaspoon cayenne pepper, optional and to taste

Chicken & Potatoes:

  • 1.5 to 2 pounds sweet potatoes, peeled and diced into 1-inch chunks
  • 4 tablespoons olive oil, divided; or as needed
  • kosher salt, to taste
  • freshly ground black pepper, to taste
  • 1.50 to 2 pounds boneless skinless chicken breasts, 4 large breasts
  • 1 large or extra-large red onion, cut into thick chunks or wedges
  • 2 to 3 tablespoons fresh parsley or cilantro finely minced, for garnishing; optional and to taste

Instructions 

  • Preheat oven to 425F (use convection if you have it) and line a baking sheet with foil (optional but highly recommended, see Notes below) for easier cleanup.
  • To the baking sheet, add the sweet potatoes, evenly drizzle with 2 tablespoons olive oil or as desired, evenly season with salt and pepper, and roast for 8 to 10 minutes.
  • While the sweet potatoes are roasting, make the spice rub by combining the brown sugar, chili powder, cumin, paprika, garlic powder, optional cayenne, and stir to combine; set aside.
  • Pound the chicken to an even thickness. I use an empty wine bottle, but a meat pounder or tenderizing tool, a rolling pin, or a heavy frying pan all work. The chicken doesn’t need to be pounded ‘thin’, but it needs to be of pounded to a uniform thickness so it all cooks through at the same time.
  • Remove the baking sheet from the oven with the sweet potatoes, flip them, add the chicken, red onions, and evenly drizzle them with 2 tablespoons olive oil, or as desired (I use more for better flavor and to keep everything extra moist).
  • Evenly season the chicken and red onions with salt and pepper, to taste.
  • Evenly spoon the dry spice rub over the chicken on both sides. I add a bit more to the side that’s facing up than the side that’s on the bottom in contact with the baking sheet. You may not need every last drop of it, but I add a very thick coating, especially to the side of the chicken that’s facing up.
  • Bake for about 18 to 22 minutes, or until chicken is cooked through (165F) and done and sweet potatoes are fork tender. Tip – Keep an eye in the last few minutes of roasting because the brown sugar in the spice rub will have a tendency to burn in the final moments. Once it’s starts getting dark, it’s almost a guarantee the chicken is done.
  • Allow the chicken to rest for 5 to 10 minutes before slicing into it (cover with foil if desired to keep it warmer). Resting the chicken really helps lock in the juices and moisture so don’t skip this step.
  • Optionally garnish with fresh herbs before slicing and serving.

Notes

Lining your pan with foil is highly recommended in case there are a lot of juices and runoff that gets dark and sticky, it's one less thing to clean up. I use this foil.
Storage: Chicken will keep airtight in the fridge for up to 5 days or in the freezer for up to 4 months.
Adapted from Perfect 20-Minute Oven-Baked Chicken Breasts and 20-Minute Baked Lime Cilantro Chicken Breasts.

Nutrition

Serving: 1, Calories: 514kcal, Carbohydrates: 42g, Protein: 51g, Fat: 16g, Saturated Fat: 3g, Polyunsaturated Fat: 11g, Cholesterol: 129mg, Sodium: 384mg, Fiber: 7g, Sugar: 16g

Nutrition information is automatically calculated, so should only be used as an approximation.

More Sheet Pan Chicken Dinners:

Sheet Pan Roasted Sweet Potatoes and Chicken – EASY, HEALTHY, and a great way to enjoy roasted sweet potatoes in less time!! A DELISH one-pan juicy chicken dinner that’s ready in 30 minutes with zero cleanup!!

Sheet Pan Roasted Sweet Potatoes and Chicken - EASY, HEALTHY, and a great way to enjoy roasted sweet potatoes in less time!! A DELISH one-pan juicy chicken dinner that's ready in 30 minutes with zero cleanup!!

15-Minute Sheet Pan Chicken Fried Rice — Easy HEALTHIER “fried rice” that’s actually baked and not fried!! Full of authentic flavor and ready faster than you can call for takeout!! Perfect for busy weeknights and a family FAVORITE!!

15-Minute Sheet Pan Fried Rice (with Chicken) — Easy HEALTHIER "fried rice" that's actually baked and not fried!! Full of authentic flavor and ready faster than you can call for takeout!! Perfect for busy weeknights and a family FAVORITE!!

25-Minute Sheet Pan Chicken Fajitas — EASY, ready in no time, tastes AUTHENTIC, and made on ONE sheet pan to keep things simple – especially on busy nights!! Who needs a Mexican restaurant when you can make fajitas this GOOD and healthier at home!

25-Minute Sheet Pan Chicken Fajitas — EASY, ready in no time, tastes AUTHENTIC, and made on ONE sheet pan to keep things simple - especially on busy nights!! Who needs a Mexican restaurant when you can make fajitas this GOOD and healthier at home!!

15-Minute Sheet Pan Lemon Pepper Chicken — Fast, EASY, HEALTHY, and loaded with great lemon pepper flavor!! A DELISH one-pan meal with zero cleanup that’s perfect for busy weeknights!!

15-Minute Sheet Pan Lemon Pepper Chicken - Fast, EASY, HEALTHY, and loaded with great lemon pepper flavor!! A DELISH one-pan meal with zero cleanup that's perfect for busy weeknights!!

Sheet Pan Baked Salsa Chicken and Potatoes — An EASY dinner that’s ready in 30 minutes and made on ONE pan with so much FLAVOR!! The salsa keeps the chicken so juicy for a winner-winner-chicken-dinner that’s perfect for busy nights!!

baked salsa chicken and potatoes on a sheet pan

Sheet Pan Whole-Roasted Chicken and Potatoes — FOUR ingredients + ONE pan = PERFECT roasted chicken with ZERO cleanup!! Your new FOOLPROOF and EASY whole roasted chicken recipe that’s ready in 1 hour!!

Sheet Pan Whole-Roasted Chicken and Potatoes — FOUR ingredients + ONE pan = PERFECT roasted chicken with ZERO cleanup!! Your new FOOLPROOF and EASY whole roasted chicken recipe that's ready in 1 hour!!

Sheet Pan Baked Italian Chicken and Vegetables — Fast, EASY, one pan recipe that’s full of FLAVOR from balsamic, Italian seasoning, Parmesan cheese, and basil!! The chicken is so tender, juicy, and moist!!

Sheet Pan Baked Italian Chicken and Vegetables — Fast, EASY, one pan recipe that's full of FLAVOR from balsamic, Italian seasoning, Parmesan cheese, and basil!! The chicken is so tender, juicy, and moist!!

Originally posted November 16, 2020 and reposted with updated text October 27, 2023.

About the Author

Welcome to AverieCooks! Here you’ll find fast and easy recipes that taste amazing and are geared for real life. Nothing fussy or complicated, just awesome tasting dishes everyone loves!

Get the latest recipes via email!

Leave a Comment

Please note: I have only made the recipe as written, and cannot give advice or predict what will happen if you change something. If you have a question regarding changing, altering, or making substitutions to the recipe, please check out the FAQ page for more info.

Recipe Rating




Comments

  1. 5 stars
    Great recipe. Glad to find it. This page is so loaded down with ads however that is incredibly difficult to load and navigate. Recipe is delicious though.

  2. 5 stars
    Great recipe. Glad to find it. This page is so loaded down with ads however that is incredibly difficult to load and navigate. Recipe is delicious though.

  3. 5 stars
    I cannot say enough good things about this recipe. It’s SO good. Perfect as written, but sometimes when it’s close to being done I’ll toss some cremini mushrooms and peppers in with it so I get some extra veggies. The seasoning has been great with every veggie I have tried so far.

    One tip for anyone else trying though – don’t use frozen veggies, they produce too much moisture. Fresh is best for this one. Learned that the hard way :)

    Thanks for another fab recipe Averie!

  4. 5 stars
    I cannot say enough good things about this recipe. It’s SO good. Perfect as written, but sometimes when it’s close to being done I’ll toss some cremini mushrooms and peppers in with it so I get some extra veggies. The seasoning has been great with every veggie I have tried so far.

    One tip for anyone else trying though – don’t use frozen veggies, they produce too much moisture. Fresh is best for this one. Learned that the hard way :)

    Thanks for another fab recipe Averie!

    1. Thanks for the 5 star review and I am glad you love this recipe! I do too! And correct, frozen veggies for a roasted recipe like this just aren’t going to be the same – fresh is indeed best here.

  5. 4 stars
    Easy, good recipe.  I used cauliflower instead of red onion because that’s what I had on hand.  That worked fine.  The  sugar/chili coating was tasty, but a bit much.  I would halve the coating next time.

  6. 5 stars
    Delicious, easy recipe! It has a little sweet heat BBQ vibe but more complex with the cumin in the rub. Totally loved this!

  7. 5 stars
    Delicious, easy recipe! It has a little sweet heat BBQ vibe but more complex with the cumin in the rub. Totally loved this!

    1. Thanks for the 5 star review Paula and I am glad you loved this! I agree with your flavor commentary whole heartedly and we totally loved this spice rub combo and the whole caramelization on the sweet potatoes for me was just soooo good!